Paul Eisenstadt Builds His Business Through Exceptional Personal Service, Referrals and Networking


Paul Eisenstadt, owner of Chatsworth based Protection Alarms, came to California from Brooklyn with his family in 1976. After graduating high school at age 16, he studied political science at California State University, Northridge.

Eisenstadt entered the job market working for a Beverly Hills alarm company. In 1981 he started his own company installing and servicing alarm systems. He was able to take that business, now Protection Alarms, from a small residential company to the full service security provider that it is today.

Protection Alarms uses the latest in security technology, offering home and business alarms systems, closed circuit security cameras, medical alert systems and more.

“Anybody can put in a good alarm system,” Eisenstadt said. “But we make investments in our customers. We use high quality equipment, and offer 24/7 technical support service, and service seven days a week”.

Eisenstadt and his team also offer a remote access system that allows the home or business owner to control their alarm, as well as change many of its settings from anywhere using a mobile device.

With thirty years in the business, Esienstadt said the key to Protection’s success is his hands-on personal commitment in the business community.

On recommendation from business associate, Mitchell Marcus, owner of MSM Technology Group, Eisenstadt joined the North Valley Regional Chamber of Commerce with an open mind, not knowing exactly what he would get out of it.

“I didn’t know what to expect, but once I joined, I realized what a valuable asset it was,” Eisenstadt said. “Joining the chamber is quite possibly the best business decision I’ve ever made.”

Now years later and serving as president of the North Valley Chamber, Eisenstadt is fully invested in the business community.

“I’ve been able to get real value out of the chamber not only for my business, but personally too.” In addition to the chamber, Eisenstadt is a member of the Greater Los Angeles Security Alarm Association, and is an outdoor sports enthusiast.

His love of the outdoors has taken him all over the globe, scuba diving, hiking and mountain biking from Asia to the Caribbean. But none of this comes easy. Alarm companies like Eisenstadt’s are facing a market that is flooded with inexpensive security equipment that has become increasingly popular since the start of the economic recession.

More and more, Clients are tempted by bargains rather than quality. Eisenstadt understands the allure of low sticker prices, but warns against the danger of lesser quality products.

“Our goal is to keep long-term relationships with our customer,” Eisenstadt said. “And we do that by spending time with them. We value long-term service over short-term sales, and that’s a win for my customers and a win for my company.”

Protection Alarms has captured a niche market in the Los Angeles area for businesses and homes that are looking for the more personalized service that big firms are too large to offer, said Eisenstadt.

In addition to tough economic trends, the alarm industry has been hampered by increased regulations and fines imposed on the client for false alarms. But Eisenstadt and Protection Alarms have eliminated 97 percent of false alarms over the years by customizing each job with ever-improving technology.

Protection Alarms responds to alarm signals within 60 seconds, and dispatch emergency services if necessary, but “Just the existence of an alarm reduces the risk of even an attempted break-in dramatically,” Eisenstadt said.

Protection Alarms’ Chatsworth offices serve the entire San Fernando Valley, including Granada Hills, Woodland Hills, Tarzana, Encino, Northridge, Porter Ranch, Van Nuys, Sherman Oaks, West Hills, Agoura Hills and Los Angeles Eisenstadt plans to keep the company relatively small. “We like to focus on individual service, and we can do that because we’re not over loaded.”